{"id":34,"date":"2018-03-26T09:00:00","date_gmt":"2018-03-26T09:00:00","guid":{"rendered":"https:\/\/oasiswebasia.com\/blog\/?p=34"},"modified":"2026-05-31T08:05:05","modified_gmt":"2026-05-31T08:05:05","slug":"a-designers-guide-to-color-and-emotion","status":"publish","type":"post","link":"https:\/\/www.oasiswebasia.com\/blog\/a-designers-guide-to-color-and-emotion\/","title":{"rendered":"A designer\u2019s guide to color and emotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>We\u2019re able to see different colors because of our retina\u2019s innate ability to differentiate frequencies of light waves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing with color \u2014 that you as a designer can benefit from to make your designs delightful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different moods are attributed to different colors and you can use these different colors to achieve different ends.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Red\u00a0has been traditionally associated with Love, Energy, and Intensity. So a lot of car ads, or anything related to love are some shade of red.<\/li>\n\n\n\n<li>Yellow\u00a0tends to be used for things to convey Joy, Attention, Intellect. Yellow is an incredibly attention-grabbing colour. However, yellow is not a good choice for the background of your app or as the main interface. Yellow can cause attention fatigue. It\u2019s an excellent choice for app icon design or app screenshot design.<\/li>\n\n\n\n<li>Green\u00a0has been associated with Freshness, Safety, and Growth. This is why you\u2019ll see most nature, healthy food, related companies use green for their branding.<\/li>\n\n\n\n<li>Blue \u2014\u00a0Stability. Trust. Serenity. No surprise why both Facebook and Twitter are blue.<\/li>\n\n\n\n<li>Purple\u00a0stands for royalty. Wealth. Feminity. Purple tends to be used for women-targeted products. And luxury products.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">To see these theories in action, start analyzing advertisements. After all, ads are really well thought-out experiments in persuasion and manipulating human psychology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next time you see an ad, try to see what techniques or design principles they\u2019re using to make their design look beautiful and what emotion they\u2019re trying to evoke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a color palette is not all about advertising and attention-grabbing, though. It\u2019s also about selling your product and appealing to certain instincts or desires that people have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the next time you\u2019re designing an app\/website, the first thing to think about is what emotions you want to evoke and ideas you\u2019re trying to convey to the user and pick a colour palette accordingly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re able to see different colors because of our retina\u2019s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-web-development"],"_links":{"self":[{"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":1,"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/35"}],"wp:attachment":[{"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oasiswebasia.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}