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Is Responsive Website Good?
02 Jul

Is Responsive Website Good?

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If you want to keep up with the latest changes in the search engines, it’s important that you know where we are and where we’re going next.

Benefits of Responsive Designs for Singapore Websites

Because of the worlds’ addiction to their mobile devices, consumers have now ushered in a new era. This new era transitions everyone from the desktop-first to mobile-first indexing in Google.  With these new changes, responsive web design has become the standard for all of your SEO strategies rather than just a newly found innovation.

 

Get On Board with the Responsive Web Design Platform

If you’ve been paying close attention over the last few years, you’ve already witnessed how fast the web has been moving. As predicted in 2016, smartphone device users have now surpassed the growth of the desktop user by as much as twice the volume. And it shows no signs of slowing.

 This is having a huge impact on the world of marketing and design. However, despite all of this, many are still not getting on board with the changes that are taking place. According to research, about 60 percent of websites don’t have responsive designs. 

 As always, Google’s search engine has been designed to accommodate the user--those searching the web to find data that they need.  People are using their mobile devices more often so Google is responding accordingly.  Ultimately, Google will give priority rankings to the sites that incorporate a mobile responsive design. So if you want to get the ultimate benefits from your SEO marketing campaign, here are five of the top reasons why you should upgrade your site to a mobile responsive design.

 

  1. Enhance Your Site’s Usability

 

If you want to improve your user’s ‘time on page’, you should find out what it takes to keep your audience’s interest for longer periods of time. This is because Google has been designed to identify sites that know how to meet and exceed these requirements.  Typically, one of the best ways to pass these standards is to design and launch your website with a responsive design that makes it simple for your visitor to read and navigate.

One of the biggest advantages to making it easier to navigate your site is that people can easily find what they’re looking for. When this happens you reap all of the benefits that Google offers.  More importantly, you can achieve good usability scores, attract repeat visitors and earn higher conversion rates.

Site usability and great customer experience go hand in hand with the new changes in the search engines.  This is a fact that cannot be overstated when your site is being developed. Whether you are a business owner or a digital marketing agency, your strategy must include a continuous focus on good user experience and higher conversion rates. When your strategy is well-executed, your site will begin to receive positive reviews, an increase in traffic, a rise in branded searches and a higher ranking in the major search engines like Google.

 

  1. An Increase In Page Speed

 

Another reason why you want to follow this new move right away is the fact that your pages will begin to load faster.  You see, page loading times are factored into the ranking of your site in Google. With a responsive web design, your website will not only meet the recommendations of Google but also get a more positive response in user experience.

 

  1. Decrease in Bounce Rates

 

Another way to ensure that you are offering the best user experience is to pay close attention to your site’s bounce rate. The bounce rate is normally defined as the amount of time that a visitor remains on your site before they leave entirely.  If your site is not responsive and features a poor design, it’s very likely that your visitors will leave immediately. However, when your site is designed properly, your visitors will stick around for much longer. Google uses this information to determine what your site’s ranking will be. This is another reason why a responsive web design is considered to be the best option for mobile users.

 

  1. Decrease in Duplicate Content

 

Google’s algorithm is sophisticated, intelligent and complex. So you can expect it to detect what it likes and dislikes about your website.  Yet, there are instances that the algorithm can have problems making the right decision, especially when it comes to identifying duplicate content.

One example, in specific, involves the use of 2 different websites and URLs for your site. This scenario normally occurs when the site is written individually for both mobile and desktop users. Though both URLs may not really display the exact same information, Google may only see the data as duplicate content.  With these types of results, Google will penalise the site by giving you a lower ranking.  If you would like to avoid the issue of duplicate content, you can fix this problem by updating the site to a responsive design.

 

  1. Social Sharing is Boosted

 

If you want to grow your audience, you should focus on building a social sharing campaign. This type of campaign can also be great for increasing your rankings in the search engine. However, while a social sharing campaign can be promising, it is not always easy to implement on your website. 

On the other hand, when your site is built to accommodate a responsive web design, these campaigns are easy and simple to implement. This is because a responsive web design has all of the elements needed to identify and cater to mobile users in specific demographics.

 

Takeaway

It’s easy to assume that just because your website looks great the users will love it. Sure, a great design is important, but what you need to keep at the forefront of your mind is how well the site actually functions. Are users able to navigate the site easily? Do they know what to do next upon visiting? Do they have a clear path laid out for them? Most importantly, does your website easily adapt to the device that they are viewing it on? These are the questions that you should keep in mind when thinking about responsiveness.

 

When you consider how many websites are without a responsive design, you can see how beneficial it is for you to change your site now. Not only will you put yourself miles ahead of the competition, but you will also gain favour with Google and rank higher in the search engines. Responsive design helps you to improve your site usability, page speed, bounce rates, reduced duplicate content, and gives you a boost in social sharing.

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