1. Immersive AR/VR Experiences Are Becoming the Norm

Augmented Reality (AR) and Virtual Reality (VR) are changing the way brands showcase their products and services. These technologies no longer belong only to gaming or entertainment — they’re entering retail, real estate, education, and more.

Use Cases We’ve Seen Work in Singapore:

• Retail & Beauty: AR-powered try-ons for eyewear, cosmetics, and apparel boost user confidence and reduce returns.

• Real Estate: VR walk-throughs for new launch condos or showflats help property agents close deals faster.

• Training: VR onboarding modules give employees a risk-free, interactive environment to learn.

Why It Matters: These immersive technologies help your customers see, feel, and decide faster — all within your app.

2. Contactless Solutions Are an Expectation, Not a Feature

COVID accelerated digital adoption — and there’s no going back. Singapore consumers now expect smooth, contactless interactions that prioritise both convenience and hygiene. 

Smart Features to Consider:

• QR Code Menus and Ordering in F&B apps to speed up service.

• Mobile Check-In & Smart Access for clinics, fitness centres, and events.

• PayNow/GrabPay Integration for seamless in-app payments.

For Business Owners: These solutions reduce manpower load, shorten queues, and improve data tracking — all while enhancing customer trust.

3. Personalisation Powered by Data and AI

Modern customers expect your app to understand them. Personalisation isn’t just a “nice to have” — it’s essential to engagement and retention.

What That Looks Like in Practice:

• Product or Content Recommendations based on browsing and purchase behaviour.

• Location-Based Promotions triggered by geofencing when users are near your outlet.

• Predictive Notifications using AI to re-engage users at the right moment (e.g., abandoned carts, expiring credits).

Looking Ahead 

If your mobile app isn’t already equipped with these capabilities, it’s time to evolve. Whether you’re a startup, SME, or established brand, your mobile presence needs to meet today’s digital expectations.

Oasis Web Asia is here to help you design, develop, and optimise mobile experiences that deliver business value. With over 15 years of award-winning solutions, certified consultants in UX, security, and data, and experience across multiple industries — we know what it takes to succeed in Singapore’s digital economy.